Fil draws on years of experience working with founders, freelancers and growing businesses. This session will move beyond checklists and funding pots and instead focus on the foundations that actually matter.

• Needs before funding.

• Building direction and clarity.

• Understanding your context.

• Finding your people.

• Knowing what you are trying to build before reshaping yourself to fit someone else’s criteria.

Expect a grounded, generous talk about the messiness, the reality and the possibility within the current landscape. Fil will explore what meaningful business support looks like in a sector full of complexity, pressure and competing advice, with space for signposting and practical takeaways that meet people where they are.